New B’s is back! Last August, we started our Campaign for New B’s to educate Philadelphians on the value of sustainable business, promote the causes of different responsible industries, and recruit customers and entrepreneurs alike to make Philly a hub for sustainable business practices. Part of this is proving to business owners, consumers and B Corps why being sustainable and responsible is important- and that you can operate a profitable, successful business with these values at heart.
This week our target audience is breweries. And who better to start with than Yards (Ranked No. 2 sustainable breweries in the US by Triple Pundit). Yards Brewery is proof that you can have an amazing product, a loyal customer following, profit and success- all while embodying sustainability and social responsibility (more info found here). To highlight this, we spoke with Chris Hancq of Yards Brewery, who discussed the ins and outs of being a sustainable brewery in Philly.
What led to the creation of Yards? What were the ideas/beliefs behind its founding?
Yards was created to make beers of great character rooted in the British brewing tradition. Tom Kehoe, and his original partner and college buddy, Jon Bovit, became enamored with the brewing industry while working for a now defunct brewery in Maryland shortly after college. Rumor has it, they may have brewed a batch or two in their college dorm.
What sets Yards apart from other breweries?
Our house character. Yards' beers are creative interpretations of classic style defined by subtlety and balance.
What is the most rewarding aspect of running a sustainable/responsible business?
The fact that our choices are having an impact on others. Hopefully, a very positive impact!
What is the most challenging aspect of running a sustainable/responsible business?
Resource allocation. We always want to engage in projects that will have the greatest impact.
What lessons have you learned in running a sustainable/responsible business?
Proper execution requires collective focus and buy-in across you team, which can be easier said than done.
How would you encourage other breweries to take action in becoming more responsible and environmentally conscious?
Most breweries today of a critical mass are environmentally conscious. Some just have more resources than others because of size, access to capital, location, etc…
Are there any events we can promote for Yards?
Our website has an events page… http://www.yardsbrewing.com/events. And our Real Ale Festival, which we host at the brewery, is coming up on Sunday, April 19th. A unique festival not to be missed… http://yardsbrewingcom.ticketleap.com/yards-8th-annual-real-ale-invitational/.
What’s your favorite Philly treat of choice?
It is usually not defined as a "Philly treat" but our city has a remarkable coffee culture with lots of great cafes, local roasters, and baristas who know their craft.
Our call to action: Join us on Saturday, April 11 for our Philly Collective Happy Hour and Spring Cleanup- our group will be working to refresh a playground in Fishtown, then heading to Yards to sample some of Philadelphia's greenest beers! More info can be found here. We hope to see you there!
Stay tuned for next month's audience, MotherHeart Studios, and make sure you reach out to your favorite breweries to ask how they're making an impact!
This post was written by Sylvie Luzio, Communications Intern.